The Marketing section is a considerable part of the business plan. It contains chapters such as:

  • the product mix
  • research and development
  • sales estimates
  • analysis current product mix (existing businesses)
  • market analysis
  • marketing goals & strategies
  • competitive research
  • pricing strategy
  • sales management
  • distribution & service
  • operations
  • advertising & promotion
  • SWOT analysis
  • historical analysis (existing businesses)


A sample of the DAY CARE CENTER template

This is only part of the competitive research. The rest, yes, is available in the software as is the rest of the marketing section.