Advertising and promotion

Advertising and promotion 3 years (Advanced Edition)


Advertising mix

We have provided up to 9 advertising and promotion channels. Select the advertising channels you wish to include.

For each type of advertising and promotion campaign, you will find a detailed table to enter planned campaigns and related data. You can even enter result data to analyze the campaign's success and calculate the net contribution of any campaign.


  • Newspapers
  • Consumer magazines
  • Trade publications
  • Radio
  • Television
  • Other


  • Sales promotions
  • Direct marketing
  • Trade shows

Only the Newspapers and Direct Marketing tables are shown here.


Advertising and promotion 5 years (Advanced Edition)